reUNventing
your favorite candy

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made from the best ingredients on earth

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unreal® started with a simple question from a kid:

“why do the foods we love the most have to be so bad for us?”

UNREAL® is on a mission to unjunk the world by proving that America’s favorite foods can be reinvented without junk, with less sugar and with better taste! We’ve started with reinventing your favorite candies, M&M’s® and Reese’s®. 

We have fun obsessing about every ingredient. 100% Non-GMO. Sustainably sourced, Fair Trade ingredients. Always real, nothing artificial. Organic wherever there's a real benefit. Less sugar. No gluten, corn or soy. And, everything we make has to taste better than the original, so that every bite makes you say, "that's unreal!"

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“Natural alternative to classic candy... really, really good!” -Good Morning America
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“Snack Award Winner” -Shape Magazine
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“The O List” -Oprah Magazine
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“Top 15 Food Stories” -Fast Company Magazine
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“Love what these @GetUNREAL guys are doing and their mission to #unjunk the world.” -Leonardo DiCaprio
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“Easiest Upgrade. A crowd pleaser!” -Parent & Child

from the fair trade cacao, cocoa butter, and cane sugar, to the organic dairy used in our milk chocolate, to the beet root, carrot and red cabbage juices that color our candy coated chocolates, we use only 100% real and 100% cared for ingredients in every unreal bite we make