unreal® started with a simple question from a kid:
“why do the foods we love the most have to be so bad for us?”
UNREAL® is on a mission to unjunk the world by proving that America’s favorite foods can be reinvented without junk, with less sugar and with better taste! We’ve started with reinventing your favorite candies, M&M’s® and Reese’s®.
We have fun obsessing about every ingredient. 100% Non-GMO. Sustainably sourced, Fair Trade ingredients. Always real, nothing artificial. Organic wherever there's a real benefit. Less sugar. No gluten, corn or soy. And, everything we make has to taste better than the original, so that every bite makes you say, "that's unreal!"