Our dream began with a simple question:
What if we got rid of all the un-natural stuff and excess sugar in our favorite candy, and we made them
in small batches from the best, non-GMO, Fair Trade and sustainably
sourced ingredients, could we even make them taste even better?
Our holiday Ginger Snap gems are made with creamy milk chocolate,
ginger, cloves, cinnamon and
some crunchy quinoa for a snap, all in a crispy shell. Our Candy Cane gems combine organic
white chocolate and pure candy cane pieces. And, our Toffee Crunch gems are made with
creamy milk chocolate, toffee pieces and crunchy bits of quinoa.
proving our favorite foods, starting with candy, can be reinvented
UNREAL is reinventing America's favorite candy. Using only the best, all-real food ingredients from around the world, our candies are not only a better choice nutritionally, they taste better, too! UNREAL's ingredients are sustainably sourced* and free of GMOs, gluten, soy, corn, excess sugar and artificial flavors, dyes and preservatives. In place of the junk, we’ve added more good stuff, like more cacao and peanuts. More protein and fiber from real foods, with less sugar, so that each candy has a lower glycemic index. Our mission is to unjunk the world one product at a time and give you better choices, without sacrificing taste and fun.
*Our organic palm oil comes from sustainable, third generation farms, and our cacao, cocoa butter and cane sugar are fair trade-certified
taking the time to make each and every candy with care
How does our peanut butter stay so whipped and creamy inside the cup? Why isn’t it packed and hard? Because we use a unique manufacturing process, where we create each cup with a “double shot” approach. We pour in the rich milk or dark chocolate, made with fair trade cacao, cocoa butter and sugar, and we let it cool. We pour in the pure peanut or almond butter, made with gently roasted nuts, and we let it cool. We cover the top with another layer of rich, smooth chocolate, and we let it cool. While others’ cups are created in a single shot, we patiently tend to each cup, letting it grow to its full taste and texture potential.
And our candy coated chocolates and chocolate peanuts? We give them the same kind of love. We wouldn’t want to bathe in artificial colors and chemicals, so why should our chocolates? Instead, we blanket them with the natural juices of carrots, beets, cabbages and more, giving them fun colors that are just simply Real.
going beyond in everything we do
Kris and Nicky, two Boston brothers, started it all and continue to work with Unreal to make sure the mission is adhered to in every aspect of business. Our Boston-based team is relentless when it comes to making the tastiest products, with the highest standards of sourcing and production. We try to go beyond in everything that we do, because we believe that living a healthier life can be fun and rewarding. And happier, healthier people mean a happier, healthier world. Let’s unjunk the world together.