Let's unjunk the World

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“why do the foods we love so much have to be so bad for us?”

One morning after trick-or-treating, Nicky woke up to find that his dad had confiscated most of his candy. Frustrated, Nicky set out to prove that candy isn’t that bad for you. But he only proved himself wrong. After a lot of research, Nicky learned that, stuff like partially hydrogenated oils, corn syrup, artificial colors, flavors, GMOs, chemical preservatives and loads of sugar, aren’t there to make it taste better. They help make it cheaper to produce and last longer on shelves. Nicky had a hunch that without the junk, candy could taste even better. And, if this were true, the big companies would pay attention and change their ingredients. So, with the help of his older brother, Kris, and his dad, he set out to test this idea.
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“we’re not a
candy company
we’re a
food company.
co-founder -Nicky Bronnner

proving our favorite foods, starting with candy, can be reinvented

Nicky and Kris’ vision is alive and well. UNREAL is reinventing America's favorite candy. Using only the best, all-real food ingredients from around the world, our candies are not only a better choice nutritionally, they taste better, too! UNREAL's ingredients are sustainably sourced* and free of GMOs, gluten, soy, corn, excess sugar and artificial flavors, dyes and preservatives. In place of the junk, we’ve added more good stuff, like more cacao and peanuts. More protein and fiber from real foods, with less sugar, so that each candy has a lower glycemic index. Our mission is to unjunk the world one product at a time and give you better choices, without sacrificing taste and fun.

*Our organic palm oil comes from sustainable, third generation farms, and our cacao, cocoa butter and cane sugar are fair trade-certified

"our mission is bigger than our product" -Kristopher Bronner

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taking the time to make each and every candy with care

How does our peanut butter stay so whipped and creamy inside the cup? Why isn’t it packed and hard? Because we use a unique manufacturing process, where we create each cup with a “double shot” approach. We pour in the rich milk or dark chocolate, made with fair trade cacao, cocoa butter and sugar, and we let it cool. We pour in the pure peanut or almond butter, made with gently roasted nuts, and we let it cool. We cover the top with another layer of rich, smooth chocolate, and we let it cool. While others’ cups are created in a single shot, we patiently tend to each cup, letting it grow to its full taste and texture potential.

And our candy coated chocolates and chocolate peanuts? We give them the same kind of love. We wouldn’t want to bathe in artificial colors and chemicals, so why should our chocolates? Instead, we blanket them with the natural juices of carrots, beets, cabbages and more, giving them fun colors that are just simply Real.

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How to change the world: Kristopher Bronner at TEDxTeen

going beyond in everything we do

Kris and Nicky, two Boston brothers, started it all and continue to work with Unreal to make sure the mission is adhered to in every aspect of business. Our Boston-based team is relentless when it comes to making the tastiest products, with the highest standards of sourcing and production. We try to go beyond in everything that we do, because we believe that living a healthier life can be fun and rewarding. And happier, healthier people mean a happier, healthier world. Let’s unjunk the world together.