unreal® started with a simple question from a kid:

“why do the foods we love the most have to be so bad for us?”

We’re on a mission to unjunk the world by reinventing America's favorite foods. We’re starting with M&Ms® and Reese’s®, making them without junk, with less sugar, and with better taste. Every ingredient we use is non-GMO, always real, and never artificial. Organic wherever there's a real benefit. Sustainably sourced and fair trade ingredients. Less sugar. No gluten, corn, or soy. Made with real ingredients that make every bite taste unreal!