UNREAL started with a simple question from a kid:
"Why do the foods we love the most have to be so bad for us?"

IT TOOK A QUESTION FROM A 13 YEAR OLD
The morning after a night of trick-or-treating, Nicky woke up to find that his dad had confiscated most of his candy. Angry, Nicky set out to do some research and prove to his dad that candy isn’t so bad for you. Nicky knew, of course, that candy wasn’t good for you, but he didn’t know just how bad most candy is. Nicky learned that the worst parts of candy, stuff like partially hydrogenated oils, corn syrup, artificial colors, flavors, chemical preservatives and loads of sugar (“the junk”) aren’t there to make it taste better. They’re there to make candy cheaper to produce and last longer on shelves. EXPAND

PROVING CANDY CAN BE UNJUNKED™
Nicky started calling chefs, hoping to find one to take up the challenge of creating a candy that tasted as good as his favorites without the junk, but no one believed it could be done. Finally, Kris’ research led Nicky to a well-known professor of food science at the University of Bristol, in England, who referred him to Adam, a master chef in Spain. After hearing Nicky’s idea, Adam was so inspired that he brought together a team of chefs from across Europe to try to recreate America’s most popular candies—without the junk. It was during this time that Nicky and Adam developed UNREAL’s mission to “unjunk the world.”
EXPAND

THE QUESTION BECAME A MISSION.
UNREAL™ WAS BORN

We have unjunked some of America’s favorite candy. And true to Nicky’s dream, we think it tastes better without the corn syrup, the artificial ingredients, the partially hydrogenated oils, and, believe it or not, with less sugar. In place of the junk, we’ve added more of the good stuff, like more cacao, real caramel, and peanuts. We’ve also added more protein and fiber from real food, so that each candy has a low glycemic index. All of this is simply a product of the UNREAL culture, a culture that brings together people from different walks of life and with different experiences. Our team is eclectic and unique (it even includes an Oompa Loompa and a dog named Lola).

FEEDBACK? QUESTIONS?
We want to connect with our fans
252 Newbury Street, Floor 2,
Boston, MA 02116
hi@getunreal.com

For PR/Press inquiries:
We'd love to hear from you!
Please email our press team at getunreal@kelandpartners.com